hey, I'm Akash 👋
Welcome! I'm an adventurer at heart ❤️ and a technologist by profession. I currently work as the Lead Technical Consultant — Partner at 
Bloomreach Inc. — helping partners build better, move faster, and get the most out of AI-driven commerce.
Growing up in multiple cities across 🇮🇳 India, thanks to my family's army background, I've developed a knack for adaptability and a love for exploring new places. Now calling 🌉 San Francisco home.
what makes me tick?
I picked up snowboarding not too long ago and I'm already obsessed. There's something about the mountain that resets everything — no emails, no Slack, just speed and snow. Still learning, still falling, fully hooked. 🏂
I cook a lot — mostly Indian food, sometimes experiments that go sideways. Badminton is my go-to for switching off the brain. Fast game, instant results, very different from the slow burn of enterprise software. 🍳🏸
Punjabi music is always on — check out my 
Spotify playlist if you want to know exactly what I'm listening to while building workflows at midnight. 🎵
thinking about
Things I'm noodling on — not conclusions, just where my head is.
Personalization used to mean showing the right product. Now it's about orchestrating the right experience — across search, content, and conversation, in real time. The vendors who get this are building differently. The ones who don't are just putting an AI badge on a recommendation engine.
Everyone's racing to build the most capable agent. The real gap I keep seeing is evaluation — nobody really knows how to measure whether an agent did the right thing, only whether it finished the task. Capability without judgment is just automation with extra steps.
The interesting problem with agentic orchestration isn't the AI part — it's the coordination layer. Who owns the handoff between agents? What happens when one stalls mid-flow? The patterns that work in single-LLM setups start to break down fast when you chain four of them together.
Partner ecosystems are about to get weird with AI. The value a partner used to provide — custom integrations, bespoke configurations — is increasingly something a good agent can draft in an afternoon. The partners who survive will be the ones who own the client relationship and the judgment call, not the implementation hours.